our view - RECYCLING 2.0
Most of the materials used to make eyewear frames and lenses such as plastic, nylon, and metal are not biodegradable and usually end up in landfills or oceans. Plastic lenses shavings (called SWARF) creates more than 6,000 tons a year of waste in the U.S. alone. Instead of creating waste and emitting greenhouse gases that would occur in the manufacturing of new materials, we believe reusing items from the past is the best way to preserve the future - it's basically recycling 2.0.
At Brillies, we commit to reducing our environmental footprint year after year by constantly making changes to our organization for the better of our planet. Not only are we already reusing and repurposing vintage products, we have switched our packaging to sustainable materials and incorporate energy-saving practices into our operations. We also give back to our local community with donations and volunteer work.
our approach -
SOURCING VINTAGE DEADSTOCK
99% of our products are vintage deadstock, meaning they were made at least 20 years ago, but were never released to the public or are no longer available for sale. They were crafted by hand as opposed to machines that crank out quantity over quality, so these items were made to last. We spend hours and hours digging through old warehouses and the places where people dont want to go to only to score the dopest eyewear we can find. It usually becomes a pretty dusty endeavor, but we`re essentially giving these products a second chance at life. We fix, repair, and restore each piece to like - new condition and do our best to preserve it by keeping it in its original packaging and storing it in a temperature - controlled space.
our efforts as a #SMALLBUSINESS
What started off as a small Etsy shop in 2017, we have since then grown our business to be ranked in the top 5% of Etsy sellers and launched an independent website in 2019. Our loyal customers who see the value and social responsibility in shopping vintage have contributed to our exponential growth that we are extremely grateful for.
Each item in our shop is rare and unique in its own way where no two pieces are the same and that translates to how we view and treat our customers. We're still miles away from what we wish to achieve, but we continue to grow with your support and we guarantee that every time you shop with us, you'll be receiving a product and service that is truly one-of-a-kind.